United States BOPIS Market Trends & Summary

The United States BOPIS (Buy Online, Pick Up In Store) market is undergoing remarkable expansion as retailers continue to blend digital convenience with physical store experiences. According to Renub Research, the market is expected to grow at a compound annual growth rate (CAGR) of 16.45% between 2025 and 2033. The sector, valued at US$129.36 billion in 2024, is forecast to reach US$509.4 billion by 2033, highlighting the rapid transformation of the retail landscape in the country.

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BOPIS has emerged as one of the most influential retail innovations in recent years. The model allows customers to place orders online through websites or mobile apps and then collect their purchases at nearby physical stores. By eliminating shipping fees and reducing waiting times, BOPIS provides an ideal solution for modern consumers who demand convenience, speed, and flexibility.

Retailers across multiple sectors—including fashion, electronics, grocery, and home goods—have embraced BOPIS as a core element of their omnichannel strategies. The model not only enhances customer satisfaction but also increases in-store traffic, creating additional opportunities for impulse purchases and brand engagement. As technology continues to improve and digital payment adoption rises, the BOPIS market is expected to expand significantly throughout the coming decade.

United States BOPIS Market Outlook

The rise of BOPIS reflects a broader shift in consumer shopping behavior. Customers increasingly prefer a seamless shopping experience that combines the advantages of online browsing with the immediacy of in-store pickup. This hybrid retail approach bridges the gap between e-commerce and brick-and-mortar stores.

One of the primary advantages of BOPIS is speed. Instead of waiting several days for delivery, consumers can collect their purchases the same day or within a few hours. Additionally, the model eliminates shipping costs and reduces the risk of missed deliveries. For retailers, BOPIS helps optimize inventory management while maximizing the value of existing physical stores.

Major retail chains across the United States have integrated BOPIS into their business models. Companies in sectors such as grocery, apparel, electronics, and home improvement have built dedicated pickup counters, curbside pickup options, and automated lockers to streamline the process.

BOPIS also plays a key role in strengthening omnichannel retail strategies. Retailers can leverage data from both online and offline interactions to understand customer preferences, personalize offers, and enhance overall customer engagement. As digital platforms become more sophisticated, the BOPIS model is expected to become a standard feature of retail operations.

Drivers of U.S. BOPIS Market Growth

Convenience for Modern Consumers

Convenience remains the primary factor driving the adoption of BOPIS in the United States. Today’s consumers often lead busy lifestyles and prefer shopping options that save time and effort. BOPIS allows customers to browse products online, complete their purchases quickly, and pick up items at their preferred time.

The increasing penetration of e-commerce has further accelerated this trend. In 2022, more than 268 million people in the United States shopped online, representing over 80% of the country’s population. This widespread adoption of digital shopping platforms has created a strong foundation for BOPIS growth.

Urban consumers, in particular, benefit from the convenience of nearby pickup locations. Instead of waiting for home deliveries or dealing with shipping delays, customers can collect products immediately from local stores. This efficiency makes BOPIS an appealing alternative to traditional online delivery services.

Retailers have also improved pickup processes by introducing dedicated pickup counters, curbside pickup services, and automated lockers. These innovations ensure that the BOPIS experience remains fast and efficient.

Technological Advancements and Retail Integration

Technological innovation plays a critical role in the expansion of the BOPIS market. Retailers are increasingly investing in advanced digital platforms, mobile apps, and inventory management systems to streamline the online ordering and pickup process.

Real-time inventory tracking enables retailers to provide accurate information about product availability, ensuring that customers can confidently place orders online. Integrated order management systems also help retailers coordinate online orders with in-store inventory, reducing errors and improving operational efficiency.

Artificial intelligence and data analytics are further enhancing the BOPIS experience. Retailers can analyze customer data to predict demand, optimize stock levels, and recommend personalized products. These technologies help create a more efficient and customer-centric retail environment.

In April 2024, Best Buy introduced a new application called Best Buy Envision, designed for Apple Vision Pro devices. The app allows users to visualize and plan home technology setups in immersive environments. Innovations like this demonstrate how technology is reshaping retail experiences and supporting omnichannel models such as BOPIS.

Expansion of Omnichannel Retail Strategies

Omnichannel retailing has become a fundamental strategy for modern retailers, and BOPIS plays a central role in this approach. By integrating online and physical shopping channels, retailers can deliver a seamless customer experience that meets evolving consumer expectations.

BOPIS strengthens customer engagement by encouraging interactions across both digital and physical retail platforms. Customers who visit stores to collect their orders often explore additional products, increasing the likelihood of additional purchases.

Retailers also benefit from improved customer loyalty. Offering flexible shopping options allows businesses to cater to a wide range of consumer preferences, from those who prefer online convenience to those who enjoy visiting physical stores.

As competition intensifies within the retail sector, companies are increasingly adopting BOPIS to differentiate themselves and enhance the overall shopping experience.

Challenges in the United States BOPIS Market

Logistical and Operational Complexities

Despite its many advantages, BOPIS also presents several logistical challenges for retailers. Coordinating online orders with in-store inventory requires sophisticated systems and well-trained staff.

Retailers must ensure that products ordered online are accurately reserved and ready for pickup at the designated time. Any mismatch between inventory data and actual stock levels can lead to order cancellations or delays, negatively affecting customer satisfaction.

Additionally, stores must allocate space for staging and organizing BOPIS orders. During peak shopping seasons, large volumes of pickup orders can place significant pressure on store operations.

Training employees to manage order fulfillment, customer communication, and pickup logistics is also essential. Retailers must invest in staff training and operational improvements to ensure that BOPIS services run smoothly.

Customer Experience and Wait Time Issues

Customer experience is another critical factor influencing the success of BOPIS services. Consumers expect the pickup process to be quick and hassle-free. Long wait times or poorly organized pickup areas can undermine the convenience that BOPIS promises.

Retailers must carefully design their pickup systems to minimize delays. Dedicated pickup counters, curbside pickup options, and automated locker systems can significantly improve efficiency.

Communication is equally important. Customers need clear notifications when their orders are ready for pickup, along with instructions for collecting their purchases. Failure to provide timely updates can lead to confusion and dissatisfaction.

Ensuring a consistent and efficient customer experience will remain essential as the BOPIS market continues to grow.

United States BOPIS Food and Beverage Market

The food and beverage segment represents one of the fastest-growing categories within the U.S. BOPIS market. Consumers increasingly rely on online grocery shopping combined with in-store pickup to save time and avoid delivery fees.

Major grocery chains and supermarkets have rapidly expanded their BOPIS services, enabling customers to order fresh produce, packaged foods, and beverages online and collect them at convenient pickup locations.

Demand for contactless shopping options has also contributed to the growth of BOPIS in the grocery sector. Many consumers prefer minimizing time spent inside stores while still maintaining control over their grocery purchases.

In November 2023, Phononic partnered with Vidir Solutions to develop the Vidir Powered Carousel, an automated BOPIS system designed for grocery retailers. This solution integrates temperature-controlled storage with vertical lift technology, enabling efficient handling of frozen, chilled, and ambient products.

United States BOPIS Health and Personal Care Market

BOPIS adoption is also increasing rapidly within the health and personal care and beauty sector. Consumers often prefer purchasing skincare, haircare, and cosmetic products online but appreciate the ability to collect them quickly from nearby stores.

This model is particularly beneficial for products that require consultation or recommendations. Customers can browse online, read product reviews, and then pick up their purchases while receiving additional assistance from in-store staff if needed.

The growing demand for personalized shopping experiences further supports the expansion of BOPIS in this category. Retailers can combine digital product discovery with physical store services to deliver a more engaging customer experience.

United States Apparel and Accessories BOPIS Market

The apparel and accessories segment has embraced BOPIS as a convenient solution for fashion shoppers. Customers often prefer trying on clothing before making final purchase decisions, making store pickup an ideal option.

BOPIS allows shoppers to reserve items online and collect them from local stores, where they can confirm fit and style before leaving the store. This approach reduces product returns and enhances customer satisfaction.

Department stores and fashion retailers have increasingly integrated BOPIS into their retail strategies to meet growing consumer demand for fast and flexible shopping options.

United States BOPIS Digital Wallet Market

Digital payment solutions are becoming increasingly important within the BOPIS ecosystem. Digital wallets such as Apple Pay and Google Pay enable customers to complete transactions quickly and securely.

These contactless payment methods simplify the checkout process, particularly for customers who finalize their purchases when collecting orders at stores. Retailers are integrating digital wallets into their systems to ensure seamless transactions.

The continued growth of mobile payments is expected to strengthen the digital wallet segment within the BOPIS market.

United States BOPIS Credit Card Market

Credit cards remain one of the most widely used payment methods for BOPIS transactions in the United States. Many consumers prefer credit cards because they offer convenience, security, and reward programs.

Cashback incentives, loyalty rewards, and promotional offers encourage shoppers to use credit cards for online purchases. As a result, credit card usage continues to play a major role in supporting the growth of the BOPIS market.

Retailers also benefit from secure payment processing and faster transaction times when customers use credit cards for online purchases.

United States BOPIS Market Segmentation

Product Category

Auto and Parts

Food and Beverage

Apparel and Accessories

Health and Personal Care and Beauty

Computer and Consumer Electronics

Office Equipment and Supplies

Toys and Hobby

Furniture and Home Furnishing

Books, Music, and Video

Other

Payment Method

Digital Wallet

Credit Card

Debit Card

Account-to-Account (A2A)

Buy Now, Pay Later (BNPL)

Cash on Delivery

Prepay

Other (including Cryptocurrency)

Key Companies in the United States BOPIS Market

Leading retailers are actively investing in BOPIS infrastructure to strengthen their omnichannel capabilities. Major companies operating in the market include:

Walmart

Home Depot Inc.

The Kroger Co.

Macy’s

Kohl’s

Costco Wholesale Corporation

Best Buy Co., Inc.

Nordstrom Inc.

These companies focus on enhancing digital platforms, optimizing store operations, and expanding pickup services to improve the overall customer experience.

Final Thoughts

The United States BOPIS market is poised for significant growth over the next decade as retailers continue to merge digital and physical shopping experiences. With the market projected to expand from US$129.36 billion in 2024 to US$509.4 billion by 2033, BOPIS is becoming a critical pillar of modern retail strategies.

Consumer demand for convenience, faster product access, and flexible shopping options will continue to drive the adoption of this model. Meanwhile, technological advancements, improved inventory management systems, and digital payment integration will further strengthen the BOPIS ecosystem.

Although logistical challenges remain, retailers that successfully optimize their BOPIS operations will gain a strong competitive advantage in the rapidly evolving retail industry. Ultimately, BOPIS represents the future of omnichannel commerce—combining the efficiency of e-commerce with the immediacy of physical retail.